Articles on: General FAQ

What is Magic and why should I use it

What is Magic?

Magic is a developer SDK that you can integrate into your application to allow users to authenticate without a password.

To signup or login to your application:

User requests a magic link sent to their email address
User clicks on that magic link
User is securely logged into the application

Users can also one-click sign on with social providers (like Google, Facebook, GitHub, Apple) or log in with biometrics via WebAuthn.

Example (with code):

Why use it?

With Magic you can build auth in minutes, not months.

No need to secure and manage user passwords.

Complete control over your UI.

Flexibility to manage your own user sessions.

Lightweight sdk.

Improved conversion rates. Source

Increased security - 59% of people use the same password for every site. Source

No more password reset tickets to deal with. Source

Updated on: 05/04/2021

Was this article helpful?

Share your feedback


Thank you!